Free self-assessment

How strong is your community's digital presence?

Answer 12 questions across four channels and get a personalized score with specific next steps. Takes about 3 minutes.

ILS Platforms Website & SEO Google & Reviews Social Media

Step 1 of 4 — ILS Platforms17%

Channel 1 of 4

Internet Listing Services

Platforms like Affordable Housing Online, GoSection8, HousingList, Socialserve, and your state HFA database — where income-qualified prospects actively search.

Which ILS platforms is your community currently listed on?

We are not listed on any ILS platforms Listed on one platform (e.g. Affordable Housing Online only) Listed on two or three platforms Listed on four or more platforms, including Socialserve/211 or our state HFA database

How complete are your ILS listings?

Basic only — name, address, and phone number Partial — some fields filled but missing income limits or utility information Mostly complete — income limits and photos included, a few fields missing Fully complete — income limits, utilities, voucher types, availability, 8+ photos, accessibility info, and pet policy

How current is your availability and waitlist status on ILS platforms?

Not sure — I have not checked recently Updated occasionally but not on a regular schedule Updated within the last month Updated in real time or weekly — always accurate

Channel 2 of 4

Website & SEO

Your website is the hub — every other channel leads back to it. This section covers what prospects need to find when they arrive.

How does your website perform on a mobile device?

We do not have a community website We have a site but it is not mobile-friendly — requires zooming or sideways scrolling It works on mobile but loading is slow or navigation is unclear Fully mobile-optimized — clean, fast, and easy to navigate on a phone

How easy is it for a prospect to find eligibility information on your site?

We do not have eligibility information on our site It exists somewhere on the site but is hard to find It is on the site and findable within a few clicks AMI limits, income requirements, and accepted subsidies are prominently displayed on the homepage or a clearly labeled page

Does your site have a clear call to action — apply, join waitlist, or contact?

No clear next step — visitors have to figure it out themselves There is a contact page but no prominent button or action prompt There is a CTA on the homepage but not consistently across all pages A clear Apply or Join the Waitlist button is visible on every page, above the fold on mobile

Channel 3 of 4

Google Business Profile & Reputation

This is the first thing a prospect sees after finding you on an ILS — and it shapes their decision in seconds before they ever visit your website.

What is the current status of your Google Business Profile?

We do not have one, or we are not sure if we do We have a listing but have not claimed or optimized it Claimed with basic info — hours, phone, address — but few photos and no recent posts Fully optimized — 8+ photos, complete fields, Google Posts within last 30 days, Q&A monitored

How many Google reviews does your community have, and what is your rating?

Fewer than 5 reviews, or a rating below 3.0 stars 5 to 15 reviews with a rating between 3.0 and 3.9 stars 16 to 30 reviews with a rating between 4.0 and 4.4 stars 30 or more reviews with a rating of 4.2 or higher

How do you manage and respond to Google reviews?

We do not respond to reviews We respond occasionally but inconsistently We respond to most reviews but not all, and not always within 48 hours We respond to every review within 48 hours using a consistent, professional approach

Channel 4 of 4

Social Media

Facebook and Nextdoor are the priority platforms for affordable housing. This section measures your consistency and content quality.

Which social media platforms does your community actively use?

None — we do not have an active social presence We have a Facebook or Nextdoor page but it is rarely updated Active on Facebook or Nextdoor — posting at least twice a month Active on both Facebook and Nextdoor, posting consistently at least twice a week

What best describes the content you post on social media?

No content — page is empty or has not been updated in over a year Primarily promotional — vacancy announcements and event flyers only Mix of promotional and community content — some event photos, occasional resource shares Rich community content — real event photos, staff spotlights, helpful resources, property updates

When was your most recent social media post?

More than 6 months ago, or never 1 to 6 months ago Within the last 30 days Within the last 7 days

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Overall digital presence score

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Overall digital presence score

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