Positioning JAHMA as a top-notch professional association

Sectors: Professional Association, Affordable Housing

Services: Brand Management, Web Design, Creative, Social Media, Public Relations

The New Jersey Affordable Housing Management Association offers resources for affordable housing professionals in New Jersey. JAHMA hosts conferences and webinars, provides resources, and works with the National Affordable Housing Management Association in Washington, D.C. Rooted Red Creative works with JAHMA to manage messaging throughout the year.

To help the association keep consistent messaging, Rooted Red Creative manages JAHMA’s website and social media accounts daily. Three times a year Rooted Red Creative creates the association’s membership digital magazine. Rooted Red Creative also creates all marketing collateral for its annual conference held at The Borgata in Atlantic City.

Rooted Red Creative congratulates JAHMA for winning AHMA of the Year and Innovator of the Year from the National Affordable Housing Management Association in 2023.

Member Communication

The New Jersey Affordable Housing Management Association has more than 400 members. Rooted Red Creative works with JAHMA to communicate to its members through the association’s website, social media platforms and digital magazine.

JAHMA Website

Rooted Red Creative designs and manages JAHMA’s website, which includes a membership portal.

JAHMA Social Media

Rooted Red Creative manages JAHMA’s social media channels creating content and monitoring traffic.

JAHMA Member Magazine

Three times a year, Rooted Red Creative creates JAHMA’s member digital magazine.

Member Magazine

Rooted Red Creative creates the JAHMA member magazine three times a year from scratch. Rooted Red plans the content, gathers the content, writes the stories, designs the pages, and converts to this digital version.

Event Marketing

Rooted Red Creative works throughout the year to market JAHMA’s conferences and webinars to affordable housing professionals. We create promotional pieces for JAHMA’s annual conference including website registration, brochures, conference signage and more. We also travel to the annual conference and provide onsite social media support.

On-Demand Education Program

Rooted Red Creative designed the branding for JAHMA’s online on-demand education program. Rooted Red Creative also creates monthly online registration for each course.

Conference Branding

Rooted Red Creative designs branding for JAHMA’s annual conference as well as support pieces such as brochures, signage, email graphics, and more.

Conference Registration

Rooted Red Creative sets up online registration for conference attendees and sponsors.

Onsite Social Media Management

Rooted Red Creative attends JAHMA’s annual conference in Atlantic City, New Jersey, to maintain and manage conference social media channels.