Marketing an annual conference for real estate managers
Sectors: Professional Association, Real Estate
Services: Brand Management, Media Relations, Video, Social Media, Creative
The IREM® Tri-State Conference & Expo is an annual conference for real estate and property management professionals from New Jersey, Delaware, and Pennsylvania. Each year conference organizers ask Rooted Red Creative to design the conference theme brand and all of the creative elements surrounding the conference.
The 2023 theme was “Game On: Going the Distance in Property Management.” Rooted Red Creative created the program, managed social media, implemented a digital advertising campaign, created videos, and sent out press releases.
Rooted Red Creative regularly met with the planning committee online to ensure messaging was accurate and that outcomes were being met.
Brand Identity
Each year Rooted Red Creative meets with the IREM® Tri-State Conference & Expo planning committee to brainstorm theme ideas. Once a theme is agreed upon for the annual conference Rooted Red Creative gets to work designed a logo and collateral pieces that will support the theme.
IREM® Tri-State Video
Rooted Red Creative created this video to promote the 2023 IREM® Tri-State Conference & Expo. We created the graphics, the script, the voiceover, and did the editing.
Creative Collateral
Rooted Red Creative designs all creative collateral for the IREM® Tri-State Conference & Expo every year including event signage, conference program, Keynote presentations, name badges, and more.
