Spreading the message that The Brightside Project is equipping and empowering children

Sectors: Nonprofit Organizations, Faith-Based Organizations

Services: Brand Management, Media Relations, Web Design, Video, Creative

Nearly 30 percent of children in Columbiana County, an Appalachian county located in Northeast Ohio, live at or below the poverty line. The Brightside Project launched in 2016 to address the needs of children living in this area of Northeast Ohio. The organization was a startup and needed branding, positioning, a website, and more when it launched. Rooted Red Creative has supported The Brightside Project since day one.

To help the organization launch a giving campaign in 2020, Rooted Red Creative developed a community-wide campaign in an uplifting, positive voice, showing that The Brightside Project can uniquely serve the children of Columbiana County.

Rooted Red Creative has also served The Brightside Project in a crisis communication role responding to the East Palestine train derailment in February 2023 by managing press opportunities, communicating with donors, and developing a crisis relief page on the organization’s website.

Crisis Communication

On Feb. 3, 2023, a train derailed in East Palestine, Ohio, releasing hazardous chemicals into the community’s waterways and air. East Palestine is located in Columbiana County, the county The Brightside Project serves. Two days after the train derailment The Brightside Project launched crisis relief efforts. Rooted Red Creative developed donor relations campaigns surrounding the train derailment, worked with a national franchise that wanted to hold a fundraiser for The Brightside Project. Rooted Red Creative also attended a major distribution event and managed media relations onsite.

East Palestine Donor Thank You Email

Rooted Red Creative developed an email campaign to thank hundreds of donors across the country.

East Palestine Donor Mailer

Rooted Red Creative created a two-side thank you letter that was mailed to donors across the country.

East Palestine Distribution Recap Video

Rooted Red Creative created this video that recapped a major event The Brightside Project held in East Palestine on March 4. Click to watch.

McDonald's Fundraiser

Rooted Red Creative coordinated with public relations officials from the corporate McDonald’s office. More than 240 restaurants in Northeast Ohio came together on March 28, 2023, to hold a fundraiser for The Brightside Project.

East Palestine Videos

Rooted Red Creative created this video to recap The Brightside Project’s March 4 distribution in East Palestine. The Brightside Project served more than 1,500 people at this event.

Rooted Red Creative coordinated with Filterbuy who wanted to cover the March 4 event in East Palestine. Rooted Red Creative secured interviews and coordinated with filmmaker onsite March 4.

Rooted Red Creative worked with NewsNation producers, reporters, and videographers in East Palestine March 4. Rooted Red Creative secured interviews and coordinated with NewsNation onsite.

Creative Collateral

Rooted Red Creative has been working with The Brightside Project since 2016 when the nonprofit launched. Rooted Red Creative has designed the nonprofit’s website, brochures, banners, a mascot, fundraising pieces, and more.

The Brightside Project Website

Rooted Red Creative designed The Brightside Project website and manages it regularly as well.

Give the Sunshine Campaign

Rooted Red Creative created and implemented The Brightside Project’s Give the Sunshine campaign in 2020. They raised 100 percent of their goal.

Sunny Sunshine Mascot

Rooted Red Creative designed The Brightside Project’s Sunny Sunshine mascot. We created sticker sheets, coloring pages, and more.

Sunny Sunshine Mascot

Rooted Red Creative worked with a mascot company in Columbus, Ohio, to create the physical costume. We also created banners and a website page for Sunny.

Brand Collateral

Rooted Red Creative designed The Brightside Project’s logo, brochures, flyers, and more.

The Sunshine Bus

Rooted Red Creative worked with The Brightside Project to create and design the wrap for its mobile unit, which will travel to underserved areas of Columbiana County in Northeast Ohio to give children basic necessities and hope.